Issue

Identifying the target audience

Rationale:

Documents written for a specific target audience will be more effective.

Choices:

States may select from a number of different audiences when they are developing their ELG document:

  • Teachers/caregivers in specific program(s)
  • Teachers/caregivers in center-based settings in general
  • Providers in family childcare home settings
  • Professionals who provide other services for children (such as special education professionals)
  • Providers who serve specific populations of children, such as programs for migrant children
  • Parents
  • Policy makers

Considerations:

Committees should give careful thought to the diverse backgrounds, education levels, general knowledge of child development, the responsibilities, and the support available for members of the target audience as they are writing the document. The reading level and the "level" of child development information in the document should match the characteristics of the target audience.

ELGs can be useful to a wide variety of persons (such as teachers, parents, and policy makers), but it is typically more efficient to select a primary target audience for the ELG document. Committees may find that it is easier to write the ELG document with a primary target audience in mind (such as teachers) and then to plan to "package" the ELGs a bit differently for other target audiences. For instance, rather than trying to reach all audiences with one document, perhaps supplemental documents can be developed for specific target audiences, such as brief/one-page documents to explain the ELGs to parents and more detailed documents to present the ELGs to providers. If supplemental materials are developed, the content of the actual ELGs should not vary based on the audience for different documents but the type of information provided about the ELGs may be different in different supplemental documents developed for specific target audiences.

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